TV EVERYWHERE - OTT and CTV reaches Millennials and others who use OTT, VOD and CTV services to watch their favorite entertainment, movies and programs. These viewers subscribe to OTT, streaming TV services, and VOD, video on demand services, and enjoy the flexibility to watch their favorite shows everywhere they go on a CTV, connected TV, or mobile device.
GREATER THAN 50% OF MILLENIALS AND YOUNG ADULTS IN THE US VIEW PROGRAMS USING OTT. Streaming TV services offer viewers the flexibility to watch their favorite programs everywhere they go whether on a CTV or mobile device. Technology and data platforms have evolved to enable advertisers the same audience targeting and programmatic capabilities as they have with serving ads via digital impressions and mobile devices.
TV EVERYWHERE - OTT and CTV features trending and timely audiences by identifying OTT subscribers and their viewing preferences through a large network of partner sites including content, interests and demographics. Sourced from online registrations, form submits, contextual behaviors, topic engines, and self-reported activity, this comprehensive audience is available for direct mail, email, digital and mobile advertising, and can be delivered directly to your favorite digital or marketing platforms. Select from the audience segments below, or create a custom segment to reach your target audience.
- Streaming Services
- Favorite Networks
- Favorite TV Shows
- Millennials
- Children’s Shows
- Demographics
- TV Commercial Enthusiasts
- TV News Watchers
- Infomercial Shoppers
- Spanish Language TV
- Video Streamers
- Interests and Activities
All of these TV EVERYWHERE - OTT and CTV users enjoy shopping for and purchasing the latest and greatest electronics and entertainment products. They are terrific prospects for all electronics, digital, gadget, computers, technology, entertainment, streaming, music, movies, games, and more. Send them your offer today!
Online TV Terms:
1. VOD is Video on Demand, service for video playback anytime.
2. OTT stands for Over the Top, film and tv content delivered over the internet.
3. CTV stands for Connected TV, or Smart TV, connected to the internet.
********************************************************************************************
**NEW** LISTFINDER - AUDIENCE BUILDER: We build unique custom lists using keyword phrases and hashtags specific to your offer. Perfect solution for conquest marketing, or to reach prospects currently in market for your products or services.
DATA USE CASES: Audience segmentation, expansion, targeting, customer insights, analytics, enhancement, risk management, data append, list rental, data licensing, custom segmentation, CRM verification and re-activation with current signals and triggers.
DIGITAL DATA: All of our data is available for digital advertising as cookies and mobile IDs. We deliver the data directly to your favorite digital platform.
DATA SERVICES: Link your offline and online data with CRM data on-boarding. Append multiple channels with name, postal, email, cookies, mobile ids
|
