ACTIVE ATHLETES is the ultimate source to reach any individual that participates in sports, shops for activewear and other apparel, shops for specific brands, plays team sports, works out for fitness or has outdoor sporting interests. These are physically fit individuals who buy sporting equipment, sports apparel, books and magazines about their sports passion, training equipment, boats and gear and more. These individuals and families are active participants and belong to teams and leagues and clubs. They are passionate about their sport and will purchase items that improve their performance, provide added safety, or make playing their game more comfortable. These energetic individuals are interested in being healthy and have opted in to receive offers that compliment or enhance their lifestyle. Athletes spend their disposable income on their pastimes. They want the newest and most improved equipment to make them more effective on the field, rink, court, or pavement. ACTIVE ATHLETES identifies households with weekend warriors or daily fitness particiipants. With an average income of $50,000 this audience has credit cards and will use them to buy items that relate to their passion. Select by age, income, sports category, brand, team fans and more. These consumers spend money and are interested in receiving offers for equipment, clothing, catalogs, clubs and everything to fuel their passion.
DATA USE CASES: Audience segmentation, expansion, targeting, customer insights, analytics, enhancement, risk management, data append, list rental, data licensing, custom segmentation, CRM verification and re-activation with current signals and triggers.
DIGITAL DATA: All of our data is available for digital advertising as cookies and mobile IDs. We deliver the data directly to your favorite digital platform.
DATA SERVICES: Link your offline and online data with CRM data on-boarding. Append multiple channels with name, postal, email, cookies, mobile ids.
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