 |
|
|
|
| 52,000,000 |
|
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 500,000 |
|
Monthly Hotline Age 50+ |
+
$10.00/M
|
| |
|
Fundraising Base |
$80.00/M
|
| |
|
Geography/Gender |
+
$10.00/M
|
| |
|
Age/DOB/Household Income |
+
$10.00/M
|
| 10,200,000 |
|
Ages 50-54 |
+
$10.00/M
|
| 9,400,000 |
|
Ages 55-59 |
+
$10.00/M
|
| 8,400,000 |
|
Ages 60-64 |
+
$10.00/M
|
| 7,200,000 |
|
Ages 65-69 |
+
$10.00/M
|
| 6,100,000 |
|
Ages 70-74 |
+
$10.00/M
|
| 4,700,000 |
|
Ages 75-79 |
+
$10.00/M
|
| 3,300,000 |
|
Ages 80-84 |
+
$10.00/M
|
| 2,000,000 |
|
Ages 85-89 |
+
$10.00/M
|
| 1,000,000 |
|
Ages 90 and Beyond |
+
$10.00/M
|
| 10,600,000 |
|
Ages 50+ Mail Order Buyers |
+
$10.00/M
|
| 13,200,000 |
|
Ages 50+ Mail Order Donors |
+
$10.00/M
|
| 14,100,000 |
|
Ages 50+ Credit Card Holders |
+
$10.00/M
|
| 4,000,000 |
|
Ages 50+ Investors |
+
$10.00/M
|
| 630,000 |
|
Ages 50+ Net Worth $1Million+ |
+
$10.00/M
|
| 3,700,000 |
|
Ages 50+ Homeowners |
+
$10.00/M
|
| 7,600,000 |
|
Ages 50+ Golfers |
+
$10.00/M
|
| 4,100,000 |
|
Ages 50+ Crafters |
+
$10.00/M
|
| 1,200,000 |
|
Ages 50+ Culinary Interests |
+
$10.00/M
|
| 13,700,000 |
|
Ages 50+ Book Readers |
+
$10.00/M
|
| 10,900,000 |
|
Ages 50+ Gardeners |
+
$10.00/M
|
| 4,300,000 |
|
Ages 50+ Automobile Enthusiasts |
+
$10.00/M
|
| 9,200,000 |
|
Ages 50+ Cooking |
+
$10.00/M
|
| 3,700,000 |
|
Ages 50+ Home Decorating |
+
$10.00/M
|
| 6,400,000 |
|
Ages 50+ Living with Dogs |
+
$10.00/M
|
| 4,400,000 |
|
Ages 50+ Living with Cats |
+
$10.00/M
|
| 1,300,000 |
|
Ages 50+ Travelers |
+
$10.00/M
|
| 8,000,000 |
|
Ages 50+ Health & Exercise |
+
$10.00/M
|
| 12,800,000 |
|
Ages 50+ Outdoor Lovers |
+
$10.00/M
|
| 11,800,000 |
|
Ages 50+ Outdoor Sports |
+
$10.00/M
|
| 4,400,000 |
|
Ages 50+ Greenies/Environmentalists |
+
$10.00/M
|
|
|
|
DESCRIPTION |
|
ON GOLDEN POND: AGE 50 AND BEYOND are identified through date of birth records with self-reported age and interest overlays and other proprietary data. Today, the mid-century mark hardly qualifies you as a "Senior", but marks the beginning of an exciting and challenging new stage of life. At age 50, workers are planning for retirement, seeking to ensure their family's financial security for their future. At the same time, they are enjoying increasing leisure time with their children grown, the joys of grandchildren, and are re-discovering their own interests in crafts, reading, traveling, exercise or cooking. ON GOLDEN POND: AGE 50 AND BEYOND is the perfect prospect list for a variety of offers including: investment, financial security, retirement planning, health, healthy aging, beauty, travel, real estate, membership, credit cards, books, crafts, pets, golf and more.
Send them you offer today!
**NEW** EXCLUSIVE CUSTOMIZED LISTS BUILT TO ORDER: We work with you to quickly and easily build custom segments using targeted keyword lists to select consumer or business interest. Target your competitors’ customers or people currently in market for your products or services.
DATA USE CASES: Audience segmentation, expansion, targeting, customer insights, analytics, enhancement, risk management, data append, list rental, data licensing, custom segmentation, CRM verification and re-activation with current signals and triggers.
DIGITAL DATA: All of our data is available for digital advertising as cookies and mobile IDs. We deliver the data directly to your favorite digital platform.
DATA SERVICES: Link your offline and online data with CRM data on-boarding. Append multiple channels with name, postal, email, cookies, mobile ids.
ORDER SPECIAL INSTRUCTIONS
Sample offer is required for approval. Prepay may be required at Manager’s discretion.
|
|
|
ADDITIONAL NOTES |
|
SAN # required with every telemarketing order.
|
|
|
|
ID NUMBER |
|
|
|
|
|
|
|
|
|
|
UNIVERSE |
|
|
|
52,000,000 |
|
|
|
LIST TYPE |
|
|
|
Consumer
|
|
|
|
|
|
SOURCE |
|
|
|
Multi Sourced, Direct response |
|
|
|
LIST MAINTENANCE |
|
|
|
| Counts through |
03/26/2026 |
| Last update |
03/26/2026 |
| Next update |
05/11/2026 |
|
|
|
|
SELECTS |
|
|
|
| AGE |
10.00/M
|
| ETHNICITY |
10.00/M
|
| GENDER/SEX |
10.00/M
|
| GEO SELECT |
10.00/M
|
| HOME OWNER |
10.00/M
|
| HOUSEHOLD INCOME SELECT |
10.00/M
|
| LIFESTYLE INTERESTS |
10.00/M
|
| RECENCY |
10.00/M
|
|
|
|
|
GEOGRAPHY |
|
|
|
USA
|
|
|
|
UNIT OF SALE INFORMATION |
|
|
|
Unit of sale information is not available |
|
|
|
GENDER PROFILE |
|
|
|
| Male: |
40% |
| Female: |
60% |
|
|
|
|
AVERAGE INCOME |
|
|
|
| Dollar: |
$40,000 |
|
|
|
|
MINIMUM ORDER |
|
|
|
| Quantity: |
10,000 |
| Dollar: |
$850 |
|
|
|
|
NET NAME ARRANGEMENTS |
|
|
|
Net Name is allowed.
|
|
|
| Floor: |
85% |
| Min Qty: |
50,000 |
| Run Charges: |
$ 10 /M
|
|
|
|
|
EXCHANGES |
|
|
|
Exchange is not allowed
|
|
|
|
KEY CODING |
|
|
|
Key Coding is available
|
|
|
| Charges: |
5 /M
|
|
|
|
|
ADDRESSING |
|
|
|
| EMAIL |
50.00/F
|
| FTP |
50.00/F
|
|
|
|
|
|
